Your brand. Your platform. Patients never see our name.

No. Full white-labelling is part of the platform rather than an upgrade: custom logo, brand colours, email design and subdomain configuration are all included, and none of it sits behind a higher pricing tier. This is worth checking when comparing suppliers, because branding is a common paywall in practice software. A platform that charges separately for it effectively prices the feature per site, which becomes significant for a multi-location group.

No. Once white-labelling is configured, the patient experience is entirely within your own brand. The Virtual Consultant Online name does not appear on patient-facing screens, in emails or in the URLs patients visit. From the patient's perspective they are dealing with your practice throughout, which keeps the relationship where it belongs and avoids raising questions about who the third party is and what they have access to.

Yes. A multi-site group can set up a parent brand and let subsidiary companies inherit its theme, or give each location entirely separate branding, and both are managed from within the platform. Inheritance is usually the right choice for a group operating under one name, since a change to the parent brand then propagates automatically. Distinct branding suits groups that have acquired practices which retain their original local identity.

Yes. Every automated and transactional message carries your branding, including assessment confirmations, quote notifications, monitoring reminders and triage acknowledgements. This is the part that most often gets missed elsewhere: a practice brands its portal carefully and then sends system emails that plainly come from a supplier. Since automated email is the communication patients receive most frequently, an unbranded one undoes the consistency of everything else they have seen.

Yes. Patient-facing links and portal access can run under your own subdomain, so the address a patient sees belongs to your practice rather than a third-party vendor. Beyond appearance, this helps with trust at exactly the point it matters — a patient asked to upload photographs of themselves is far more comfortable doing so on a domain they recognise than on one they have never heard of and cannot easily verify.

Yes. Each subsidiary company or franchise location can carry its own branding while running on shared platform infrastructure, which is the arrangement corporate orthodontic groups generally need. Franchisees usually want local brand identity, while the group wants one system, one set of reporting and one supplier relationship. Separating branding from infrastructure lets both hold at once, rather than forcing a choice between local identity and central oversight.