Cookie Policy
Last updated: 2026-07-24
This policy explains the cookies used on Virtual Consultant, what each one does, and how you can control them. It should be read alongside our Privacy Policy and GDPR Compliance page.
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They let a site remember information about your visit, such as your preferences or whether you're logged in.
2. Managing Your Preferences
When you first visit the site, a banner lets you accept or reject non-essential cookies, or choose preferences by category. You can change your choice at any time by clearing your browser's cookies for this site, which will show the banner again on your next visit. Essential cookies cannot be disabled as the site cannot function without them.
3. Essential Cookies
Always active — required for the site and portal to function. These cannot be switched off.
| Name | Purpose | Duration |
|---|---|---|
VirtualConsultant.Auth.v2 |
Keeps you signed in to your account or the patient portal. | Session / until logout |
vc_consent |
Remembers your cookie preferences so we don't ask again on every visit. | 1 year |
.AspNetCore.Antiforgery.* |
Protects forms on the site from cross-site request forgery. | Session |
4. Analytics Cookies
Only set if you accept the "Analytics" category. Help us understand how visitors use the site so we can improve it. Until you accept, Google Analytics runs in a cookieless, identifier-free mode.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_* |
Distinguishes visitors for Google Analytics 4 reporting. | Up to 2 years | |
_clck, _clsk |
Microsoft Clarity | Distinguishes visitors and sessions for Microsoft Clarity heatmaps/recordings. | Up to 1 year |
vc_journey (browser session storage) |
Virtual Consultant Online | Remembers which of our pages you viewed in this tab, as page addresses only. It is sent to us only if you submit a quote request, smile preview or demo request, so we can see which pages helped. | Until you close the tab |
5. Marketing Cookies
Only set if you accept the "Marketing" category. Used to measure marketing campaign performance.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
Ahrefs analytics cookies |
Ahrefs | Measures which marketing channels and pages drive traffic. | Up to 1 year |
_fbp, fr |
Meta | Measures the performance of our Meta/Facebook advertising. | Up to 90 days |
6. Contact Us
If you have any questions about this policy you can contact us at hello@virtualconsultant.online.
Partnering with leading clinics, Virtual Consultant combines clinical expertise with advanced digital technology — making orthodontic care more efficient, accessible, and rewarding for both teams and patients.