Give undecided patients a reason to say yes — inside the quote

Yes. A voucher can be attached to an existing quote at any point, so re-engaging a patient who has gone quiet does not require reissuing the whole quote from scratch. That distinction matters more than it first appears: a reissued quote resets the patient's sense of where they are in the process and can read as though the original was wrong, whereas adding an incentive to the quote they already have gives them a clear reason to look at it again.

Yes. Usage rules can be set per voucher, which is what makes campaign codes safe to distribute. A code intended for the first twenty new enquiries from a particular campaign can be capped at twenty rather than relying on the practice to withdraw it manually at the right moment. Without a limit, codes shared publicly tend to circulate well beyond the campaign they were created for, and the discount is still being honoured months later.

Vouchers attach at quote level and adjust the total the patient sees, rather than being tied to one treatment option inside the quote. This keeps the underlying options intact, so a practice can apply an incentive without restructuring or repricing the individual treatments it has offered. The patient continues to compare the same options on the same basis, with the incentive expressed against the overall figure — which is simpler to explain and less likely to cause confusion at the decision stage.

Yes. Voucher usage is tracked through to order creation, so a practice can see which incentives were attached to quotes that went on to be accepted and which produced nothing. This turns promotional spending into something measurable rather than a matter of impression. It is common for a practice to find that one long-running standing offer accounts for most redemptions while several campaign codes it puts effort into never convert at all.

Yes. Practices running a referral scheme can issue vouchers to existing patients who introduce new enquiries, with the reward applied to that patient's account or towards their future treatment costs. Handling referral rewards this way keeps them inside the same system as everything else, so the reward is recorded against the right patient and can be reconciled later. Informal referral schemes run on goodwill and memory tend to fail precisely at that reconciliation step.

Yes. An attached voucher is shown to the patient alongside their treatment options, with the revised total displayed immediately rather than described in a covering email. Showing the adjusted figure in the quote itself removes the mental arithmetic the patient would otherwise have to do, and it means the number they are weighing up is the number they would actually pay. Offers explained only in an accompanying message are frequently missed altogether.