Orthodontic software integrations, API and webhooks

Practices rarely run on a single system. Patient data lives in your PMS, marketing runs through your website and messages arrive in a shared inbox. Virtual Consultant Online ships with built-in connections for analytics, SMS and email delivery, address lookup, reviews and photo analysis, and adds a public REST API, signed webhooks and Outlook or Gmail mailbox triage for everything else, so your team stops re-entering data between tools.

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What does integrations and API do?

Practices rarely run on a single system. Patient data lives in your PMS, marketing runs through your website and messages arrive in a shared inbox. Virtual Consultant Online ships with built-in connections for analytics, SMS and email delivery, address lookup, reviews and photo analysis, and adds a public REST API, signed webhooks and Outlook or Gmail mailbox triage for everything else, so your team stops re-entering data between tools.

Built-in partner connections
Microsoft Clarity and Google Analytics for engagement analytics, ClickSend for SMS, Mailjet for email delivery, IpApi and Geoapify for location and address lookup, Trustpilot for reviews, and MediaPipe for on-device facial landmark detection in photo capture — all active without setup.
Documented REST API
An API-key authenticated REST API with interactive endpoint documentation covers patients, assessment requests, appointments, consultation bookings, tasks, notes, files and reminders, with read access to orders, products and journey reporting.
Signed real-time webhooks
Webhooks fire when a patient is created or updated, a quote is created, updated or accepted, an assessment request is updated, or an appointment is created, updated or cancelled. Each delivery is signed, retried on failure and logged.
Mailbox triage
Connect an Outlook or Gmail account and unread messages are categorised, matched to existing patients by email address and turned into assigned tasks, so no enquiry is missed because of inbox volume.
Website and campaign handoff
Pass leads from your website or campaign landing pages into the assessment workflow through the API, with UTM source, medium, campaign, term and content kept against the patient record.
External reporting
Pull patient, assessment and journey outcome data into a custom dashboard, BI tool or analytics platform.

Why practices use it

An orthodontic practice typically runs several software tools side by side. Without integration, the patient journey fragments: marketing data doesn't reach the clinical team, quote activity doesn't reach reporting, and staff fill the gaps by hand. Built-in partner connections cover the common needs with no setup, while the API and event-driven webhooks give a developer or agency the connective tissue for the rest of your stack.

Eliminate duplicate data entry

When systems communicate, staff stop copying information between them. This reduces errors, saves time, and improves data quality across the board.

Fewer enquiries lost to inbox volume

Mailbox triage turns unread messages into categorised, assigned tasks — even when your team is busy, on leave, or across multiple locations.

Real-time signals to external tools

Webhooks deliver as events happen, so your CRM, analytics platform or notification system is updated the moment something important changes in the patient journey.

Preserve marketing investment

When campaign leads hand off into your clinical workflow with UTM context intact, you can measure marketing spend from first click to accepted case.

Useful without a developer

The partner connections for analytics, messaging, geolocation, reviews and photo analysis work out of the box. The API is there when you need it, not a prerequisite.

Better multi-site data visibility

API keys are scoped to a company, so groups can build one integration pattern and apply it per location while keeping each site's data separate.

Where it fits in practice

Integrations and API capability adds the most value to practices with existing software investments they want to protect, multi-site groups that need centralised data visibility, and practices running active marketing where losing context at the website-to-platform handoff is costing them leads. Practices without a developer still benefit from the built-in partner connections, which need no configuration.

Website to assessment pipeline

Connect your marketing website so that form submissions or campaign landing page leads create patients and assessment requests directly, without manual re-entry.

PMS data sync

Use the API and patient, appointment and quote webhooks to keep patient details and appointment changes aligned between Virtual Consultant Online and your practice management system.

External CRM and notification integration

Send webhooks to your CRM or notification system when patients are created, quotes are accepted or appointments change — keeping your whole team informed in real time.

Patient messaging at volume

Appointment reminders, quote notifications and photo retake requests go out through the built-in SMS and email providers, with SMS billed on usage.

Inbox recovery and lead capture

Mailbox triage catches enquiries that arrived by email and never made it into the clinical workflow, turning them into tasks linked to the right patient where one exists.


Related practice search terms

Teams often compare this area using terms such as orthodontic software integrations, orthodontic software API, dental software integrations, orthodontic webhooks, practice management integration, orthodontic SMS and email integration, REST API orthodontic practice. These phrases are covered naturally here so the page stays useful for people and discoverable for search engines.

How it connects

Integrations extend the whole Virtual Consultant Online platform: surfacing patient, assessment and appointment data in external tools, sending real-time events to connected systems, and triaging inbound email so every enquiry becomes a task regardless of channel.

Feature questions

What integrations does Virtual Consultant Online support?
Does every practice need to use the API?
What events can webhooks fire on?
How does mailbox triage work?
Is the API suitable for building custom patient-facing tools?
Can I request an integration that isn't listed?
Are integrations included in every subscription plan?
Do integrations affect patient data security?
How do I set up an integration once I have an account?
Can integrations work for multi-site groups?

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