--- title: "Orthodontic Software Integrations and API UK" url: https://virtualconsultant.online/clinicians/features/integrations-api description: "What Virtual Consultant Online connects to: analytics, SMS, email, geolocation and reviews built in, plus a REST API, webhooks and mailbox triage." updated: 2026-09-19T00:00:00Z publisher: Virtual Consultant Online --- # Orthodontic software integrations, API and webhooks Practices rarely run on a single system. Patient data lives in your PMS, marketing runs through your website and messages arrive in a shared inbox. Virtual Consultant Online ships with built-in connections for analytics, SMS and email delivery, address lookup, reviews and photo analysis, and adds a public REST API, signed webhooks and Outlook or Gmail mailbox triage for everything else, so your team stops re-entering data between tools. [Start free trial](https://virtualconsultant.online/account/register) [Book demo](https://virtualconsultant.online/book-demo) Create a free demo account. No bank details required. ## What does integrations and API do? Practices rarely run on a single system. Patient data lives in your PMS, marketing runs through your website and messages arrive in a shared inbox. Virtual Consultant Online ships with built-in connections for analytics, SMS and email delivery, address lookup, reviews and photo analysis, and adds a public REST API, signed webhooks and Outlook or Gmail mailbox triage for everything else, so your team stops re-entering data between tools. Built-in partner connections Microsoft Clarity and Google Analytics for engagement analytics, ClickSend for SMS, Mailjet for email delivery, IpApi and Geoapify for location and address lookup, Trustpilot for reviews, and MediaPipe for on-device facial landmark detection in photo capture — all active without setup. Documented REST API An API-key authenticated REST API with interactive endpoint documentation covers patients, assessment requests, appointments, consultation bookings, tasks, notes, files and reminders, with read access to orders, products and journey reporting. Signed real-time webhooks Webhooks fire when a patient is created or updated, a quote is created, updated or accepted, an assessment request is updated, or an appointment is created, updated or cancelled. Each delivery is signed, retried on failure and logged. Mailbox triage Connect an Outlook or Gmail account and unread messages are categorised, matched to existing patients by email address and turned into assigned tasks, so no enquiry is missed because of inbox volume. Website and campaign handoff Pass leads from your website or campaign landing pages into the assessment workflow through the API, with UTM source, medium, campaign, term and content kept against the patient record. External reporting Pull patient, assessment and journey outcome data into a custom dashboard, BI tool or analytics platform. ## Why practices use it An orthodontic practice typically runs several software tools side by side. Without integration, the patient journey fragments: marketing data doesn't reach the clinical team, quote activity doesn't reach reporting, and staff fill the gaps by hand. Built-in partner connections cover the common needs with no setup, while the API and event-driven webhooks give a developer or agency the connective tissue for the rest of your stack. ### Eliminate duplicate data entry When systems communicate, staff stop copying information between them. This reduces errors, saves time, and improves data quality across the board. ### Fewer enquiries lost to inbox volume Mailbox triage turns unread messages into categorised, assigned tasks — even when your team is busy, on leave, or across multiple locations. ### Real-time signals to external tools Webhooks deliver as events happen, so your CRM, analytics platform or notification system is updated the moment something important changes in the patient journey. ### Preserve marketing investment When campaign leads hand off into your clinical workflow with UTM context intact, you can measure marketing spend from first click to accepted case. ### Useful without a developer The partner connections for analytics, messaging, geolocation, reviews and photo analysis work out of the box. The API is there when you need it, not a prerequisite. ### Better multi-site data visibility API keys are scoped to a company, so groups can build one integration pattern and apply it per location while keeping each site's data separate. ## Where it fits in practice Integrations and API capability adds the most value to practices with existing software investments they want to protect, multi-site groups that need centralised data visibility, and practices running active marketing where losing context at the website-to-platform handoff is costing them leads. Practices without a developer still benefit from the built-in partner connections, which need no configuration. ### Website to assessment pipeline Connect your marketing website so that form submissions or campaign landing page leads create patients and assessment requests directly, without manual re-entry. ### PMS data sync Use the API and patient, appointment and quote webhooks to keep patient details and appointment changes aligned between Virtual Consultant Online and your practice management system. ### External CRM and notification integration Send webhooks to your CRM or notification system when patients are created, quotes are accepted or appointments change — keeping your whole team informed in real time. ### Patient messaging at volume Appointment reminders, quote notifications and photo retake requests go out through the built-in SMS and email providers, with SMS billed on usage. ### Inbox recovery and lead capture Mailbox triage catches enquiries that arrived by email and never made it into the clinical workflow, turning them into tasks linked to the right patient where one exists. --- ### Related practice search terms Teams often compare this area using terms such as orthodontic software integrations, orthodontic software API, dental software integrations, orthodontic webhooks, practice management integration, orthodontic SMS and email integration, REST API orthodontic practice. These phrases are covered naturally here so the page stays useful for people and discoverable for search engines. ## How it connects Integrations extend the whole Virtual Consultant Online platform: surfacing patient, assessment and appointment data in external tools, sending real-time events to connected systems, and triaging inbound email so every enquiry becomes a task regardless of channel. [Automated follow-up](https://virtualconsultant.online/clinicians/features/automated-follow-up) [Patient messaging](https://virtualconsultant.online/clinicians/features/patient-messaging) [Multi-site management](https://virtualconsultant.online/clinicians/features/multi-site-management) [Digital quotes](https://virtualconsultant.online/clinicians/features/digital-quotes) [Remote assessments](https://virtualconsultant.online/clinicians/features/remote-assessments) [Clinician pricing](https://virtualconsultant.online/costs/clinician/pricing-plans) [Clinician hub](https://virtualconsultant.online/clinicians) [Main clinician landing page](https://virtualconsultant.online/about/clinicians) [Platform highlights](https://virtualconsultant.online/about/platform-highlights) ### Feature questions What integrations does Virtual Consultant Online support? Built-in connections cover analytics (Microsoft Clarity and Google Analytics), messaging (ClickSend for SMS and Mailjet for email), geolocation and address lookup (IpApi and Geoapify), reviews (Trustpilot) and photo analysis (MediaPipe facial landmark detection). The practical effect is that enquiry tracking, patient reminders, location matching and review collection run through recognised providers rather than a closed system. A public REST API, webhooks and Outlook or Gmail mailbox triage cover anything not on that list. Does every practice need to use the API? No. Many practices use the platform entirely within the interface and benefit from every feature, including the built-in partner connections, without touching the API. The API and webhooks exist for practices that want to connect Virtual Consultant Online into a broader tech stack, such as a bespoke website, a marketing automation tool or an existing practice management system. What events can webhooks fire on? Webhooks can fire on patient created, patient updated, quote created, quote updated, quote accepted, assessment request updated, appointment created, appointment updated and appointment cancelled. Each delivery carries an event ID, type and version header plus an HMAC signature so the receiving system can verify it, and failed deliveries are retried and logged so they can be inspected or replayed. How does mailbox triage work? Mailbox triage connects to an Outlook or Gmail inbox through OAuth and scans unread messages. Each message is checked against the practice's own categories and exclusion rules, matched to an existing patient by email address where possible, and turned into a task assigned to the category's default owner. Excluded messages are skipped, and every processed message is logged so the team can review or re-triage it. Is the API suitable for building custom patient-facing tools? Yes. The API can create or update patients and assessment requests, book consultations and post notes and files, so it can back a custom intake flow or landing page integration that passes data into the Virtual Consultant Online workflow. This suits practices or groups that want a bespoke front end while still relying on the same backend workflow, quoting and follow-up logic. Can I request an integration that isn't listed? Yes. Contact the team to request an integration with a specific platform; requests are reviewed against the product roadmap. It is worth asking before assuming a gap is permanent, because the REST API and webhooks often mean a connection can be built at the practice end without waiting for a native integration. If you are evaluating the platform against a system you already rely on, raise it during a demo. Are integrations included in every subscription plan? The built-in partner connections are included as standard. SMS is the main usage-based item and is billed on volume, so if you are budgeting for a multi-site group, messaging volume is the variable worth modelling against expected patient numbers. See the clinician pricing page for current plan detail. Do integrations affect patient data security? Data shared with third-party services is limited to what each integration needs to function under UK GDPR. An analytics or geolocation service does not receive clinical records, and a messaging provider receives only what is needed to deliver the message. For a practice completing its own information governance review, the relevant question is what each processor receives and why, and that can be documented per integration during onboarding. How do I set up an integration once I have an account? The built-in partner connections activate automatically as the relevant features are used, so there is no separate setup task. API and webhook integrations need a short one-off setup using your account's API key and a webhook endpoint URL, normally handled by whoever manages your website or practice systems. Mailbox triage is connected by signing in to the Outlook or Gmail account from the company's mailbox connection settings. Can integrations work for multi-site groups? Yes. API keys and webhook configuration are scoped to individual companies within a group, enabling centralised reporting while keeping per-site workflow separation and data boundaries. A group can build one integration pattern once and apply it consistently across every location. ## Explore integrations and API in a free demo account Start a free trial to see how this feature fits your practice workflow. No bank details required. [Start free trial](https://virtualconsultant.online/account/register) [Book demo](https://virtualconsultant.online/book-demo) Citation details Title Orthodontic Software Integrations and API UK Publisher Virtual Consultant Online Published 2026-05-31 Updated 2026-09-19 URL [https://staging.virtualconsultant.online/clinicians/features/integrations-api](https://staging.virtualconsultant.online/clinicians/features/integrations-api)